Lecture on “From Valley to Mystical Heritage: Marketing Pakistan’s Diverse Landscape and Cultural Riches to European Tourists”
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Area Study Center for Europe, University of Karachi organized a lecture on “From Valley to Mystical Heritage: Marketing Pakistan’s Diverse Landscape and Cultural Riches to European Tourists” by Dr. Kaleemullah Lashari, Chairman, Management Board for Antiquities and Physical Heritage, Government of Sindh. He presented a comprehensive presentation to students, discussing global tourism, including insights specific to Pakistan. Dr. Lashari addressed the challenges and opportunities facing Pakistan’s tourism industry and explored how to integrate tourism into the economy effectively.